E-Commerce Sales & Customer Segmentation
Cleaned and analysed 96,477 real orders from the Olist dataset across 9 product categories and 3 years of transaction data to uncover revenue and behaviour trends. Applied statistical clustering (KMeans) to segment customers into 4 actionable groups (Champions, At-Risk, Hibernating, Lost) with a Silhouette Score of 0.525; found the top 20% of customers drove ~62% of revenue — a pricing/retention-relevant insight.
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